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Using affiliate programs effectively with your Home Business site
When you have planned and built your home business website you will presumably
have a central service or product that your home business specializes in as
the centerpiece of the site. While this product or service should in fact be
your main focus, you may very well want to add a related (but non-competing)
product or service to compliment your existing ones. This is where an affiliate
program can be advantageous to add another stream of income to your home business.
In addition to adding the affiliate program text link or banner to your home
business website, you can also add it to your e-newsletter. In this way you
have the perfect back-end product situation in which you can repeatedly profit
from your existing customer base. After exposing your customer base to one affiliate
program, you can later join other affiliate programs and continue the process
of setting up your affiliate program link in your e-newsletter and elsewhere
to profit further. The beauty of this is that your customer base benfits from
recieving information about complimentary products and services so you do not
have to feel like you are imposing on them as long as you do not overwhelm them
with too many offers at a time. You should be able to find plenty of affiliate
programs which are complimentary to your Home Business. For example, if your
home business is a flower delivery service, then you may want to join an affiliate
program which markets boxes chocolate. You can put their banner or text link
on your site and gain additional cash flow. Or if your website is for web hosting,
you may want to join an affiliate program which offers webmaster tools. Again
the key is complimentary but non-competing. There are dozens of affiliate programs
out there to choose from. Choose wisely, because some are definately better
than others. Among the key questions to ask are: How often do you get paid?
What is the minimum quota of sales volume that must be achieved to recieve a
check? Are the stats real time and is there a mechanism to track visitors from
your site that visited the affiliate site but bought several days later? For
more information about affiliate programs and resources, here is an article
from Brett Krkosska at Home Business tools. More information about Brett is
available at the end of the article: prod
Affiliate programs, also known as reseller programs, are a great way to earn money online. But it's not just a matter of pasting up a few banners. Here are some tips on gaining the confidence of your visitors so they will feel comfortable with making the click, and ultimately the purchase
Part 2 of "Using affiliate programs effectively with your Home Business"
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Here is the conclusion of the home business and affiliate program article by
home business expert author Brett Krkosska. More information about Brett and
the home business tools website is located in the resource box at the end of
the page.
Weave the links to your affiliate programs into your site. Let the links fit within the framework of your site's theme. You will have much greater success by leading your visitors to the links, rather than simply displaying the links.
Recommend your programs rather than advertise them
You can increase your success by offering commentary and recommending the programs
instead of just slapping an affiliate banner on your website. Think of yourself
as a customer instead of an advertiser. As a satisfied customer recommending
a product, your success is greatly increased. Let your visitors know why you
recommend a service or product. Has it helped your business, for example? Most
affiliate programs do not require that you purchase their own product in order
to promote it. But if you actually are familiar with the product your editorial
will be richer and more compelling. You might want to promote the product or
service for a while before promoting the affiliate program itself. A two tiered
income program that pays each month will incur more long-term revenue from product
sales rather than from signing up other resellers.
Choose the right programs for your site
Do you know who the company is that offers your affiliate program? Go with established
companies. Do not waste time with companies that have no track record. If they
go out of business, so are you. Find programs that fit well within the overall
theme of your site. Turning your site into a virtual potpouri of various programs
will probably reduce the number of click-thru's.
Choose programs that actually pay
As a broad rule, you will want to earn commissions of twenty percent or more.
But this is not a hard and fast rule. For example, I have a program that earns
an average of only nine dollars each month. But since it only took me a few
minutes to add the link, and it fits well into my site, that is nine dollars
I might not otherwise earn. Ideally, programs that are 2 tiered will increase
your bottom line. Recurring commissions come from programs such as Web hosting
or Autoresponders and pay monthly for as long the account you referred stays
active. 2 tired programs allow you to earn commissions from the sales made by
sub-affiliates.
Personally welcome your customers and sub-affiliates
You will want to e-mail a personal welcome message to your customers and affiliates
that join your program. Help them succeed by educating them on the facts about
affiliate programs. The hallmark of a long-lived home business is one that establishes
and maintains relationships. The ingredients I have spelled out in this article
do in fact work. I employ them in the promotion of my own affiliate programs.
You can use these techniques also. Apply them to your site and build a home
business that makes money!
Brett Krkosska provides how-to advice on small business and home-based work
issues. His site,http://HomeBizTools.com,
helps small businesses reach their fullest potential. He is also the publisher
of Straight Talk, a fresh and original newsletter that offers a unique perspective
on today's business issues. mailto:enews@homebiztools.com