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Twitter Marketing - How to Use Twitter to Make Money
Twitter Marketing - How to Use Twitter to Make Money To some, Twitter is a fantastic tool for helping them to stay in touch with family and friends, and to make new friends. For others, Twitter represents a low-to-no-cost, wide reaching advertising venue. As per Compete´s web analytics tools, Twitter attracted nearly 20 million unique visitors per month for the months of April and May in 2009 -- quite an audience. It´s no wonder that everybody from the average Joe and Jane to mega-corporations like Starbucks and Google are utilizing this micro-blogging platform for brand and revenue enhancement. While you probably do not have the reach, or the visibility, of the likes of Google and Starbucks, that doesn´t mean that you aren´t able to glean a pretty penny or two by investing in your own Twitter account. Requisites - tools and resources you need Really, it´s not difficult to turn your social capital into cash, and here are the three things you need in order to make money using Twitter: * A working knowledge of
how to market via social networking channels * A free twitter account * A way to monetize your Twitter account (your own website with monetization, or referral-based program links) Step 1: Knowing how not to market yourself on Twitter Probably the easiest way to learn the right way to approach marketing through Twitter is to identify the wrong way of going about promoting your products and services. Quite simply -- you need to understand that your Twitter account is not to be used as a digital billboard. Sure, some individuals may get away with it -- they post tweet after tweet of links to products and services, or they´re just a non-stop self-promoter. However, for every blatant advertiser making money on Twitter, there are hundreds, if not thousands, who aren´t making one thin dime. Step 2: Representing a product or service that your followers need One of the major pitfalls of marketing is choosing to promote a product or service that your audience doesn´t really need, or isn´t, as a whole, willing to pay for. This marketing tidbit is as true when you´re marketing with Twitter as when you´re promoting a product or service from your own website or blog.
To some, Twitter is a fantastic tool for helping them to stay in touch with family and friends, and to make new friends. For others, Twitter represents a low-to-no-cost, wide reaching advertising venue. As per Compete´s web analytics tools, Twitter attracted nearly 20 million unique visitors per month for the months of April and May in 2009 -- quite an audience. It´s no wonder that everybody from the average Joe and Jane to mega-corporations like Starbucks and Google are utilizing this micro-blogging platform for brand and revenue enhancement.
While you probably do not have the reach, or the visibility, of the likes of Google and Starbucks, that doesn´t mean that you aren´t able to glean a pretty penny or two by investing in your own Twitter account.
Requisites - tools and resources you need
Really, it´s not difficult to turn your social capital into cash, and here are the three things you need in order to make money using Twitter:
* A working knowledge of how to market via social networking channels
* A free twitter account
* A way to monetize your Twitter account (your own website with monetization, or referral-based program links)
Step 1: Knowing how not to market yourself on Twitter
Probably the easiest way to learn the right way to approach marketing through Twitter is to identify the wrong way of going about promoting your products and services. Quite simply -- you need to understand that your Twitter account is not to be used as a digital billboard. Sure, some individuals may get away with it -- they post tweet after tweet of links to products and services, or they´re just a non-stop self-promoter. However, for every blatant advertiser making money on Twitter, there are hundreds, if not thousands, who aren´t making one thin dime.
Step 2: Representing a product or service that your followers need
One of the major pitfalls of marketing is choosing to promote a product or service that your audience doesn´t really need, or isn´t, as a whole, willing to pay for. This marketing tidbit is as true when you´re marketing with Twitter as when you´re promoting a product or service from your own website or blog.
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