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Explore the Measuring Techniques of Web Traffic
We all know that the power of web is astounding. Just having a web site is not sufficient for business. You must exploit the recent trends and technologies and keep a close eye on your conventional competitors or you will be at a risk of being left behind. Recognizing and analyzing the website behavior properly has a direct effect on the business and as well as on the SEO Strategies.
Monitoring and reporting of a website is important for the better understanding of how the web visitors react to the website and how the SEO campaign can be enhanced. A proper planning of the web infrastructure always helps to handle the future growth of a business. There are numerous ways to analyze web traffic and the most common three are hits, sessions and pages
Hits are basically requests to a server for a particular file. It is not a very good means of measuring, as a page may contain many images as well as html text. This will definitely generate more hits compared to a lengthy article.
Sessions usually measure the time period that a particular user spends on a site. Since the unique IP address can be recycled for other users, it is not a very exact way of tracking the visitors.
Pages deliver the content to the browser and it may include .html and .xml
generated pages. A page that is crammed with timetable information cannot be
compared to a page that contains single information.
What should your measuring techniques inform you about?
The measuring techniques should always deal with the number of visitors coming to your site and the pages that are mostly viewed. This helps you to make a judgment about the relevancy of the content and the type of visitors viewing your site. The techniques are more like indicators. To get a crystal clear image let us discuss the points individually:
Counting the visitors: A higher number of visitors to your site definitely indicate
a higher traffic.
Number of pages viewed: This signifies that the visitors go deep into the content
of the site and the content is interesting.
Time spent by the visitors: The more time a visitor spends the more relevant
and informative the content is.
Crucial time: It is the best time to take up promotional campaigns as it will
be viewed by most visitors.
Popular pages: They are the most visited pages and contain the relevant data
that the visitors are searching for.
Exit pages: The most demanding exit pages helps to determine the broken links
and the bad pages.
Top paths: A path specifies the sequence of pages viewed by the visitors and
helps to identify how much traffic each page is getting.
Referrers: It displays the list of websites that drive traffic to your sites.
The reports can be used to check if you are gaining from the listing you have
paid for.
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