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4 Ways Organic Search Engine Listings Grow Your Business
To pay-per-click or not? This becomes the question for most businesses that look to their online marketing options. Then there is the option of going organic-even with your online advertising. Ideally, the best marketing practice is to have some combination of both, but with advertising budgets dwindling, businesses have to choose the one that's going to give them the biggest bang for the buck. Are you struggling with this same decision for your business? Is organic really better than pay-per-click advertising. And if so, why?
4 reasons going organic grows your business better
1. It shows in the numbers: Studies comparing organic listings to pay-per-click listings show that surfers are 50-70% more likely to click on organic listings than they are to click on paid advertisements. These same studies show, surfers are six times more likely to click on one of the first organic listing results than they are to click on the paid advertising links.
2. Builds trust: The reason surfers tend to click on the organic listings instead of the pay-per-click ones is because web surfers are very savvy. They know the difference between organic listings and paid ones. Since they tend to trust organic listings over paid advertisements, these sophisticated web surfers choose to click, click, click away on the organic listings and skip the paid links all together.
3. Buyers: Studies show that organic search visitors are 17% more likely to become a customer than those that originated from a click on a paid advertisement. Organic listings create more traffic and then turn that traffic into business!
4. Cost-effective: Spending money on making your website more organically friendly is a much more cost-effective way to market your business than spending it on pay-per-click ads. Ways to make it more organically friendly? SEO copywriting, links, and fresh content are just a few of the ways it's easy to turn your website organic.
While pay-per-click campaigns seem to produce results faster than organic search engine listing campaigns, long run numbers show that organic growth is more effective because when the funds dry up in a pay-per-click campaign, the campaign is immediately terminated. Organic search engine listings linger on, at least until the search engine is scheduled to review sites again for changes and updates to the listings. As long as you keep your site search engine friendly, you can keep it organic.
Kristie Lorette is a freelance copywriter and marketing consultant specializing
in helping small businesses and entrepreneurs create copy and marketing pieces
that sizzle, sell, and motivate. Visit http://www.studiokwriting.com to learn
more about Kristie and see samples of her work. Kristie also produces The Inky
Dot, a weekly e-newsletter that includes writing and marketing tips for businesses.
Subscribe to The Inky Dot at http://www.studiokwriting.com
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